Aron, the owner of Kirunadogsled wanted a system change to WordPress and a redesign of the inaccessible old website. The new website should look bright and friendly and ignite the curiosity of visitors with beautiful images. The navigation to book their tours should be made simple and clear. Another point was to take care of the search engine optimization of the website to make sure it would rank high on Google.
The strategy in creating the website was to provide the visitor with a convincing impression, which should encourage to book their adventures. Values that were important were that these tours are intimate and offered by a smaller team. The appearance of the website should convince the visitor that there is not a huge organization behind it, but a team that stands behind it with heart and treats their dogs well.
To further convince visitors that this is a responsible and qualified team, the following user social proofs were built into the design:
The plans were turned into reality. Aron and his team now have their own website, which is fast, secure and 24/7 online.
The search engine optimization was tuned to the most important keywords and the results speak for themselves. On average, the website lands in the Top 3 for the most searched terms related to dog sledding tours in Kiruna.
What awaits the visitor then is a website that offers everything to convince them to book an adventure with kirunadogsled.com.